A creative agency recipe in a box. The complete workflow pipeline built on 21.5 years of storytelling methodology with multi-modal output.
Not just video. Not just any single deliverable. The entire creative ecosystem — strategy, brief, script, production, distribution, measurement — and every step in between.
You already have a nephew. We make them a creator.
Same budget. 10–100× more output.
| Client | Annual Revenue | Tenure | Detail |
|---|---|---|---|
| Brown & Brown | $144,000 | 12 years | 107 clients hosted. Still on v1.0. Launching v2.0 Feb 28. |
| Hormel Foods | $50,000 | 9 years | Fortune 500. Longest retention after B&B. |
| Refresco | $50,000 | Active | World's largest independent bottler. |
| Elan Financial Services | $36,000 | Multi-year | U.S. Bank subsidiary. Separate contract. |
| U.S. Bank | $30,000 | Multi-year | Top 5 U.S. bank. Two contracts = $66K combined. |
| CMC | $20,000 | Active | Steel & metals manufacturing. |
| Total ARR | $330,000 | Proven revenue. Renewable. At platform target price points. | |
Every company has a nephew. The marketing coordinator. The junior hire. The founder's actual nephew. Someone was handed a camera, a computer, a Canva login and told: "Go figure it out. Make us some great marketing." That person isn't failing because they lack effort. They're failing because nobody gave them instructions.
"Doesn't your nephew know how to do this?"
Here's what actually happens: the nephew makes something cool. A trendy video. A slick graphic. But does it align with the company's business strategy? Does the messaging drive the right action? Is there a distribution plan? A measurement framework? A way to repurpose it into 10 more assets? No. Because the nephew has a tool and a person but no instructions.
Meanwhile, the company is spending ~$50,000/year on marketing expenses — above and beyond what they pay the people in marketing. That $50K goes to agencies for one-off videos, freelancers for disconnected projects, and tools nobody fully uses. They get 10–15 pieces of content per year. Nothing strategic. Nothing connected. Nothing that compounds.
The only companies with a team of 10 handling the full creative pipeline — strategy, brief, script, production, distribution, measurement — are large enterprises who throw money around because they have it. Mid-size and small companies have one person. That person needs to act like a team of 10. They don't need another tool. They need the recipe.
Employee salary: $40K–$60K. Content budget: $50K–$100K. Total: $90K–$160K per year. Output: maybe one video per quarter, sporadic social, no internal comms strategy, no podcasts, no webinars. They're spending six figures and getting five-figure results. That's the gap we fill.
We take your solo person, give them some mojo, and now they're a Doji. THE ONE DOJI® System is a creative agency recipe in a box — the complete workflow pipeline that elevates one person into a full creative department. Not replacing anyone. Helping one person act like a team of 10. Same budget they're already spending. 10–100× more output.
Everyone talks about the "creator economy." What if your nephew could create content that actually drives business? Not just cool concepts — strategic, aligned, professional content with the full pipeline behind it: what to make, why to make it, how to make it, where to distribute it, and how to measure if it worked. That's what 21.5 years of methodology looks like when you encode it into a system anyone can follow.
It's one thing to have a tool — a camera, a microphone, a computer. It's another to have a person who's willing to learn. But without instructions, you get cool-looking content that doesn't move the business. MojoDojo is the instructions.
A Doji is someone who practices in the dojo. We take your solo — that one person doing marketing — give them some mojo, and now they're a Doji: a creator with the complete workflow pipeline behind them. Not just TikToks and Instagram posts. Strategic, business-aligned, multi-modal content that covers every step:
Not just production — the 3 steps before (audience → strategy → brief) AND the 3 steps after (distribution → repurposing → measurement). THE ONE® framework covers the entire lifecycle. Every deliverable has a pipeline. The Doji follows the pipeline. The pipeline has the experience.
Video, audio, podcasts, webinars, graphics, web, copy, social, email — all AI-powered, all following the same methodology, all connected through the same pipeline. One input creates multiple outputs. $200 per production instead of $15,000.
Each module is a complete workflow pipeline — not just a feature. Podcasts isn't "audio editing." It's research → guest strategy → episode planning → recording → editing → distribution → repurposing → measurement. Turn one vertical on. Add more. Each one multiplies value.
Above and beyond what they pay the people in marketing. They're not going to spend $50K for a stupid video. But they WILL spend $50K if they get everything: video, podcasts, webinars, internal comms, campaigns, brand — the entire creative ecosystem. Same money they're already spending. 10–100× more output. Sell to the decision-maker (CEO, VP Marketing, COO). Arm the nephew.
The creator economy is real. Some nephews don't want to work for one company — they want to serve five. MojoDojo is their agency-in-a-box. They become a one-person creative department for hire, elevated from "the kid with a camera" to a professional creator. Supply-side network effect.
Every module in the MULTITALENTS library is a complete workflow pipeline — not a feature, not a tool — built on the same Mojo Solo storytelling methodology with multi-modal outputs. Each pipeline covers every step: what you do before, during, and after. Pick one vertical to start. Stack modules at a discount. Each one turned on = new proven capability for the business.
This isn't just external marketing content. MojoDojo serves internal communications — employee alignment, culture, onboarding, weekly updates — and external marketing — campaigns, podcasts, webinars, brand content. Get everyone aligned internally. Keep them aligned eternally. One platform, one system, one Doji.
| Tier | What's included | Monthly | Annual |
|---|---|---|---|
| Doji Core | One module of choice + THE ONE® methodology + AI pipelines + MojoDojo Thursdays training | $499 | $5,988 |
| Doji Pro | Up to 3 modules + priority support + Doji certification | $799 | $9,588 |
| Doji Unlimited | Full library access — every module, current and future + dedicated success lead | $999 | $11,988 |
| AI Production Credits | Per-production AI compute. Usage-based. Scales with output volume. | ~$200 per production | |
Every tier includes access to MojoDojo Thursdays (weekly training + proof-of-capability content), THE ONE® storytelling methodology, and AI production pipelines. Modules can be swapped quarterly. The library grows — subscribers get new capabilities automatically at their tier.
We're not asking the SMB to spend more. They're already spending ~$50K/year on marketing expenses plus a person's salary. MojoDojo redirects that same spend into a system that gives one person the complete pipeline — and that person produces 10–100× what they're producing today. You're not spending more money. You're getting 100× more output.
| Line Item | Today (Status Quo) | With MojoDojo | Change |
|---|---|---|---|
| Employee/Contractor Salary | $45,000–$60,000 | $45,000–$60,000 | No change |
| Agency / Freelancer Fees | $50,000–$100,000 | $0 | Eliminated |
| MojoDojo Platform | — | $6,000–$12,000 | New |
| AI Production Credits | — | $4,800–$12,000 | New (usage-based) |
| Total Content Spend (excl. salary) | $50,000–$100,000 | $10,800–$24,000 | 50–80% savings |
| Annual Content Output | 10–15 pieces | 100–200+ pieces | 10× output |
"You already have a person in marketing. You're already spending about $50K a year on marketing expenses above their salary. You're getting 10–15 disconnected pieces. Cool concepts, maybe — but nothing aligned to strategy, no distribution plan, no measurement. With MojoDojo, that same $50K goes through a system that gives your person the complete pipeline — and now they produce 10 to 100 times more output. You're not spending more money. You're getting 100× more value. And it all aligns with your business strategy — because the system was built by someone who spent 21.5 years learning that lesson."
Hormel: $50K/year for 9 consecutive years. Refresco: $50K. U.S. Bank + Elan: $66K combined. CMC: $20K. These companies aren't buying "a video." They're buying the complete creative ecosystem — strategy, production, distribution, internal and external — and renewing year after year. BB has been on version 1.0 for 12 years. We're launching v2.0 February 28. Northwestern Mutual (300 offices) is in active pipeline.
Our target market isn't "companies that want video." It's every SMB spending $50K–$100K/year on disconnected creative services — agencies, freelancers, one-off projects — who has a person on payroll they wish could do more. We give that person the complete pipeline. Millions of companies qualify.
| Segment | Current Solution | Annual Spend | Output |
|---|---|---|---|
| Enterprise | Big agencies | $500K–$5M+ | World-class, full-service |
| Upper Mid-Market | Boutique agencies, freelancers | $100K–$500K | Variable quality |
| SMB — The Doji Zone ← | MojoDojo + their existing person | $50K–$100K (already spending) | Complete pipeline. 20% effort. Professional quality. |
| Micro / Solo | Canva, CapCut, DIY | <$10K | Template-based |
Platform subscription + per-production AI credits + module expansion. No physical buildout. No inventory. 90%+ gross margins. Built-in ARPU expansion as Dojis add modules.
AI production credits are capped at the account level, throttle-controlled, and fully forecastable — eliminating runaway usage risk and ensuring predictable gross margins at scale.
The module library is the expansion engine. A Doji starts at Core ($499/mo, one module). They succeed. Their SMB sees value. They add Podcasts. Then Internal Updates. Each module increase = ARPU increase = zero incremental customer acquisition cost.
| Stage | Modules Active | Platform MRR | Credits MRR | Total MRR |
|---|---|---|---|---|
| Month 1–3 | 1 (Core — Video) | $499 | $600 | $1,099 |
| Month 4–6 | 2 (+ Podcasts) | $799 | $1,000 | $1,799 |
| Month 7–12 | 3+ (+ Internal Updates) | $999 | $1,400 | $2,399 |
| Stabilized (Year 2+) | Full Library | $999 | $1,600+ | $2,599+ |
Weekly content engine. Every Thursday: build a complete campaign live. Demonstrates capability → converts prospects → trains Dojis. Zero incremental CAC per episode.
Certification program for freelancers/contractors who want to operate as certified Dojis. Creates supply-side network: more Dojis → more SMBs served → more platform revenue.
Six active clients: Brown & Brown ($144K), Hormel ($50K), Refresco ($50K), Elan ($36K), U.S. Bank ($30K), CMC ($20K). Cash flow bridge to SaaS maturity. Northwestern Mutual (300-office pipeline) in active courtship. These clients buy the full ecosystem — the platform scales it.
Everyone sells a tool for one step. Nobody sells the complete creative workflow pipeline — the 3 steps before, the production, the 3 steps after — as a single system that one person can operate. That's MojoDojo.
| Player | What They Sell | What's Missing |
|---|---|---|
| Canva ($42B) | Templates + AI image gen + basic video | No pre-production pipeline. No post-distribution. No methodology. |
| Adobe ($180B+) | Professional creative tools | Tools for experts only. No workflow pipeline. No ecosystem for SMBs. |
| CapCut / ByteDance | Consumer video editing | One step (editing) out of 12. No strategy, no brief, no distribution. |
| Agencies | Full-service creative production | Touch 2–3 pipeline steps. $150K+ pricing. Can't scale to SMBs. |
| HubSpot / Mailchimp | Marketing automation | Distribution only. No content creation. No production pipeline. |
| MojoDojo | The complete creative workflow pipeline. Every step — before, during, after — for every output type. One person acts like a team of 10. | — |
Partial pipeline replication doesn't work. When an SMB skips audience research, the script misses. When they skip distribution strategy, the video dies on a hard drive. When they skip measurement, they can't justify the next project. The pipeline compounds in both directions — skip any step and the output quality collapses downstream. Canva can add video templates. Adobe can add AI generation. Neither can encode 21.5 years of knowing which steps to never skip and in what order they must happen. That judgment is the product.
THE ONE® framework, HUMANIZING CORPORATE COMMUNICATION® philosophy, 3,000+ project playbook. The complete creative workflow — every step before, during, and after production — encoded into software. Not data. Not templates. Judgment. Can't be scraped or replicated.
Each module is a complete workflow pipeline — not a feature. A Doji running 3+ pipelines has their entire creative operation built on the platform. Every step — strategy through measurement — depends on MojoDojo. Leaving means rebuilding everything from scratch.
Every Doji production feeds back: templates, workflows, outcomes data. More Dojis = smarter platform = better results = more Dojis. The flywheel accelerates with scale.
"Put a Doji on it" replaces "give it to the nephew." When the brand becomes the verb, the moat is permanent. We're not selling software. We're replacing a behavior across an entire industry.
The production methodology, project management system, and creative brief engine are already systematized in software; the judgment layer — knowing which creative direction serves the business strategy — is actively being codified through the MULTITALENTS module architecture and the Doji certification curriculum.
The creative platform giants are acquiring aggressively. They've bought design tools, AI image generation, and marketing AI. The one thing none of them have: a complete creative workflow pipeline — the methodology that tells you what to do before, during, and after production — with a growing operator network and $330K in proven annual revenue.
Documented acquisition pattern: Affinity (~$380M, design tools, March 2024), Leonardo AI (~$320M, AI image gen, August 2024), MagicBrief (AI marketing, June 2025). Systematically buying every professional creative capability they don't have.
The gap we fill: The complete creative workflow pipeline — everything that happens before, during, and after production. Canva sells templates. MojoDojo sells the system that makes templates irrelevant: audience research, strategy, briefs, production, distribution, measurement. Plus a Doji operator network and $330K in proven revenue from clients like Brown & Brown ($144K/yr) and Hormel (9 years).
Has tools, losing share to Canva. GenStudio is their attempt at the "system" layer but it's still a tool. MojoDojo = the production intelligence and methodology they can't build internally.
HubSpot owns CRM + marketing but lacks content production. Intuit serves 100M+ SMBs. Amazon has AWS + content ambitions. All need the content creation layer for their SMB customers.
Doji acquisition runs through three channels: MojoDojo Thursdays (weekly proof-of-capability content that converts viewers into prospects at zero incremental CAC), Doji certification (creating a supply-side network of freelance operators who bring their own SMB clients), and assisted B2B sales targeting the $50K+ marketing-spend SMB segment. At steady state, we project 40–120 net new Dojis per month with 5–8% annual churn. Northwestern Mutual's 300-office pipeline is excluded from base SOM projections — if it converts, it accelerates the timeline materially.
| Metric (Feb 2028) | Conservative | Target | Optimistic |
|---|---|---|---|
| Active Dojis | 1,000 | 3,000 | 5,000 |
| Avg ARPU/mo | $1,500 | $2,000 | $2,400 |
| Total ARR | $18M | $72M | $144M |
| Valuation (8–12× ARR) | $144M | $720M | $1.7B |
Strategic premium context: Canva paid ~$380M for Affinity (3M users, perpetual license model, no SaaS recurring revenue). MojoDojo would bring $330K proven ARR, a growing Doji operator network, 21.5 years of irreplaceable pipeline IP, a MULTITALENTS library with expanding capabilities, and a 300-office Northwestern Mutual expansion pipeline. These are assets that command significant strategic premium above revenue multiples.
We're raising $2,000,000 in seed capital to complete the platform, launch the first MULTITALENTS modules, onboard the first 100 Dojis, and position for exit by February 2028.
| Category | Amount | % | What It Funds |
|---|---|---|---|
| Platform & Module Dev | $800,000 | 40% | Complete platform (40–50% remaining). Ship Podcast, Internal Update, and Webinar modules. Library architecture for continuous expansion. 4–5 month sprint. |
| Team Expansion | $500,000 | 25% | 2 senior engineers, head of growth, creative director (Thursdays), Doji success lead. 18-month runway. |
| Sales & Marketing | $400,000 | 20% | MojoDojo Thursdays production, SMB outbound, Doji certification launch, digital marketing, content marketing. First 100 Dojis. |
| Legal & Operations | $150,000 | 7.5% | IP protection (DOJI® trademark), Doji certification program, corporate legal, insurance, accounting. |
| Reserve | $150,000 | 7.5% | Working capital buffer. Runway extension if needed. |
| Total | $2,000,000 | 100% |
Six active clients generating $330,000 in annual recurring revenue — paying for the complete creative workflow ecosystem, not just video. These are multi-year relationships at the exact price range the platform targets. Brown & Brown alone: $144K/year. Hormel: 9 consecutive years. The pipeline works. The market pays for it.
| Client | Annual Revenue | Relationship | What They Buy (Not "Just Video") |
|---|---|---|---|
| Brown & Brown | $144,000 | 12 years | Hosting 107 clients. Still on v1.0 — launching v2.0 February 28, 2026. Longest client relationship. Proves the ecosystem drives decade-plus retention. |
| Hormel Foods | $50,000 | 9 years | Fortune 500. Nine consecutive annual renewals. Complete storytelling pipeline — internal + external. |
| Refresco | $50,000 | Active | World's largest independent bottler. Manufacturing vertical. Multi-modal content ecosystem. |
| Elan Financial Services | $36,000 | Multi-year | U.S. Bank subsidiary. Separate contract — validates methodology expanding across divisions. |
| U.S. Bank | $30,000 | Multi-year | Top 5 U.S. bank. Internal communications + external marketing. Two contracts (with Elan) = $66K combined. |
| CMC | $20,000 | Active | Steel & metals manufacturing. Entry-level engagement. Cross-industry applicability proof. |
| Total Active ARR | $330,000 | Existing revenue. Renewable. At platform target price points. | |
Currently courting Northwestern Mutual for a single-office, 90-day pilot. If successful, potential expansion to 300 offices nationwide. At platform-equivalent pricing, that represents $9M–$15M in potential annual revenue from one enterprise client alone. This is the exact use case that proves the Doji model at scale: arm one person per office with the full creative workflow pipeline, replicate across hundreds of locations.
Workflow dependency: Multiple output types (video, podcasts, internal comms, campaigns) all run through the same pipeline — switching means rebuilding every workflow from scratch.
Internal + external entanglement: Internal communications and external marketing share the same brand system, asset library, and methodology — separating them is operationally destructive.
Institutional knowledge: Every production builds cumulative context — audience preferences, messaging that works, brand voice decisions — that lives in the platform and cannot be exported.
Certification lock-in: The Doji is trained and certified on MojoDojo methodology — their professional identity and skill set are built around the system.
Brown & Brown: $144K/year for 12 years, hosting 107 clients on v1.0 — launching v2.0 February 28, 2026. Hormel: $50K/year for 9 years. These companies don't buy "a video" — they buy the full ecosystem. The platform encodes what they're already paying for and makes it replicable.
1 person. 40 hours. $200 in AI credits. Professional video output. Proved the 15× efficiency thesis. Validated the Escalation Protocol. The first Doji worked. Now we're productizing it.
Core architecture built. Project intake, creative briefs, production workflows, AI integration operational. Operational project management system with automated project IDs, scope/complexity scoring, and library generation. Needs: Doji dashboard, module architecture, billing, certification system.
12-week content series. Complete campaign stack per episode. Marketing engine + Doji training + content IP — three functions in one channel. Ready to produce.
21.5 years building Mojo Solo. 3,000+ projects. 1,500+ clients. $330K in active annual revenue from Brown & Brown ($144K), Hormel (9 years, $50K), Refresco, U.S. Bank, Elan, CMC. Currently courting Northwestern Mutual for a 90-day pilot with 300-office expansion potential. The creative workflow pipeline is his life's work — now being encoded into a platform where one person acts like a team of 10.
Platform completion + module architecture. Doji dashboard, MULTITALENTS framework, AI pipelines, billing.
SMB sales + Doji recruitment. Owns the pipeline from awareness to first production. B2B SaaS experience required.
Owns weekly content production. Ensures quality while David focuses on platform, methodology, and strategy.
Onboarding, training, certification, retention. Makes every Doji succeed. The uncle's right hand in scaling the system.
Not just video — AI now handles scripting, storyboarding, production, editing, sound design, graphics, copy, web, and distribution strategy at professional quality. But AI without methodology produces garbage. The pipeline is what makes AI useful. 21.5 years of pipeline methodology + AI execution = one person acting like a team of 10.
~$700M+ in acquisitions in 2024–2025. Building the full creative platform. Professional storytelling methodology is the gap. Build now, sell at peak interest — or watch them build it in-house.
Budgets flat at 7–8% of revenue. Agencies touch 2–3 steps and charge $150K+. Tools handle one step each. SMBs are duct-taping together 6 different platforms and 4 freelancers to approximate a pipeline. The first platform that delivers the entire creative workflow — strategy through measurement — at SMB pricing wins. We have $330K in revenue proving it works.
The "nephew" joke is universal. Every industry. Every company. AI makes it possible to actually arm that person. MojoDojo makes it professional. The behavior shift is happening now — we're naming it.
Yes. Now he does. Because he's a Doji.
The complete creative workflow pipeline.
Get everyone aligned — internally and eternally.
Mojo Solo LLC · Est. 2004 · Humanizing Corporate Communication®
This document is confidential and intended solely for the named recipient(s). It does not constitute an offer to sell or solicitation of an offer to buy any securities. Forward-looking statements involve risks and uncertainties. Past performance is not indicative of future results.